"If Animals Use It....We Carry It!"


Thank you for shopping Friends of Nature! We are a feed and supply store that caters to the needs of your Wild Birds, Pets, and Horses. We have a huge selection of products, with a knowledgeable and friendly staff to help you find exactly what you need. Special orders? No problem! Need a carry out? We are always happy to help you!

Parking Lot Pickup Available

As an added feature for our customers, we now have parking lot pick up as a shopping option. Simply call the location you would like to pick up from, pay over the phone, and we will deliver to your vehicle! (Inside store traffic is still welcome!)

View our Special Events and Sales!

You can also find out how to
sign up for the Friends of Nature Rewards card & the FROMM frequent buyer program through Astro!
Click here for special events

For more information, click on one of our three locations.

“ALL THREE STORES ARE OPEN 7 DAYS A WEEK”


geneseedepotfrontsmStore hours: M-F : 8-8
Sat: 8-5, Sun. 9-3
Ph: 1-262-968-3333
Fx: 262-968-6377

Click for: Genesee Depot Store


oconomowocfrontsmStore hours: M-F: 8-8
Sat. 8-5, Sun: 9-3
Ph: 1-262-567-2699
Fx: 262-567-9865

Click for: Oconomowoc Store


sussexstorefront Store hours: M-F 9-8
Sat 9-5, Sun 10-3
Ph: 1-262-246-9700
Fx: 262-246-9707

Click for: Sussex Store

Looking for something new?  Does your pet or horse have special dietary needs?  On a budget, but you want a quality feed?  Come on in and we can guide you through our large selection of feed and supplements.  

Bring your pets too…leashed pets are always welcome!

No Puppymill