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Today marks the launch of LISTEN TO THIS, a global initiative spearheaded by GN. The initiative aims to emphasize the crucial link between hearing health and cognitive well-being. Through its innovation unit BrainWorks, GN is uniting diverse organizations, including UsAgainstAlzheimer's and the National Acoustic Laboratories, in an unprecedented collaborative effort. This coalition spans continents and sectors, bringing together healthcare providers, researchers, and patient advocacy groups with a shared objective. GN Group B Scott Davis Brent Edwards George Vradenburg Peter Aksel Villadsen Alex Ignatius Costa #hearinghealth #cognitivehealth #audiology #otolaryngology #hearingcare https://lnkd.in/enK6UyiG