The National Post
Posted April 06, 2024.
Marketing Specialist
Position: B2B Marketing Specialist
Position Type: Full-time, permanent
Location: Remote
Division: Postmedia Integrated Advertising
Department: B2B Marketing
The Company:
Postmedia provides expertise in performance-driven, strategic integrated marketing solutions. Known for quality, reach and multi-vertical acumen, our focus is building long-term collaborations with our clients to provide tailored campaigns that drive success.
Postmedia is a Canadian news media company representing more than 130 brands. Award-winning journalists and innovative product development teams bring engaging content to millions of people every day. This exceptional content, reach, and scope offers advertisers and marketers compelling solutions to reach target audiences effectively.
Collaboration, respect, and integrity are the foundations of our work at Postmedia. Our empowered teams drive our corporate strategy. By welcoming employees to bring their whole selves to work, we inspire creativity, enable inclusivity, and support diverse perspectives that deliver exceptional results and value for all our stakeholders.
The Opportunity
The Postmedia Marketing team seeks a result-driven Marketing Specialist to help advance our marketing efforts in demand and lead generation. Success in this role requires a deep knowledge of the HubSpot Marketing Hub and integrated marketing strategies. You excel in digital marketing and are creative with a progressive mindset. You have proven experience with B2B marketing with the confidence to create, execute and optimize solution-focused lead generation strategies aligned to the buyer journey and demand funnel. Copywriting and data analysis are second nature. If this is you, and team collaboration is essential, this is your job.
What you will do:
- Master Hubspot marketing automation, workflows, sequences, landing pages, tracking, reporting dashboards, and campaigns.
- Develop full-funnel demand generation plans to achieve objectives driving successful customer acquisition
- Participate in lead ideation, create and operationalize integrated marketing campaigns to support full-funnel strategy
- Establish dynamic omnichannel activities with content, driving intended outcomes for target audiences throughout the decision journey
- Orchestrate lead generation webinars and content with agency partners and internal subject matter experts
- Serve as subject matter expert for content
- Operationalize demand generation capability within the sales organization, including processes and offerings to create impact
- Direct creative and copy
- Keep up-to-date on industry best practices and communicate implications and actions for the team
Who you are:
- Minimum 5 years B2B demand generation marketing experience
- Expertise with Hubspot Marketing software
- Ability to think beyond content and influence an integrated cross-channel campaign strategy and customer experience
- Experience in building strategic marketing plans and analyzing data
- Demonstrated creativity and design sensibility; the ideal candidate will provide examples across a variety of content formats
- Familiarity with quantitative analysis skills including A/B testing
- In-depth knowledge of digital marketing solutions
- Proactive mindset to identify and address opportunity areas
- Strong ability to work in a fast-paced virtual environment and achieve results
- Ability to handle multiple projects and prioritize responsibilities
- Excellent oral/written presentation and copy writing skills
- Strong ability to effectively manage meetings, drive discussions to conclusion, and communicate updates to stakeholder
We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.
Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.
Postmedia Network Inc. is committed to employment equity and an inclusive barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, aboriginal peoples, persons with disabilities and members of visible minorities.
